Sydney Lester

Communications
As an expert in strategic communications, I understand the critical importance of crafting messages that resonate with an audience's core values and motivations. Fluffy filler copy will only lose the attention of your valuable readers. View writing samples below to see how I cut through the clutter to get to the heart of a brand message.
Pay in the Skilled Trade Industry
I would bet you haven’t gone a day without seeing vehicles on the road advertising skilled trades such as construction, HVAC, plumbing and electrical service. I’m also sure many of you have had someone come to your home to service you A/C or that toilet that’s always leaking. Have you ever wondered how those specialists are paid? Ever considered the challenges they might be facing within their industry? If you are anything like me, you assumed that those who work in the “skilled trade industry” were hourly workers, with hourly rates determined by the certifications they held....
Copyediting: SalesGlobe
This blog is co-authored with an internal sales expert at SalesGlobe. I copyedited their content to curate a professional, intriguing blog that was optimized for B2B audiences, while maintaining the voice of the original author.
The History and Future of U.S. Defense Acquisition
The U.S. defense acquisition system has played a pivotal role in equipping the military with cutting-edge technologies—from Cold War-era innovations to today’s advanced weaponry. Yet, as global threats evolve and technology advances at an unprecedented pace, procurement methods must adapt along with them. This blog explores the historical roots of military procurement, examines modern rapid acquisition methods, and looks ahead to how Other Transaction Authorities (OTAs) are shaping the future of defense acquisition.
A Brief History of Military Procurement
The evolution of U.S. military procurement is deeply intertwined with the nation’s legislative history and wartime demands. After World War II, the Armed Services Procurement Act of 1947...
Blog: NSTXL
This is an educational blog geared towards NSTXL's business development targets. In this blog, I built trust with our audience by empathizing with the biggest challenges they face, so that they think, "NSTXL gets it." The blog included clear and actionable CTAs, which successfully converted two qualified leads to our business development team.