Sydney Lester
Design & Branding
As a self-taught graphic designer, I bring passion, agility, and authenticy to the artwork I create. Grounded in a passion for illustrative artwork and print design, I excel at creating designs that have real heart.
I bring 7 years of experience in freelance graphic design, corporate branding, and print designs. I am proficient in Adobe Creative Suite, Canva, and Figma, and hold certifications in Indesign and Photoshop. Check out a few samples of my work below!
Digital
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Case Study: Designing a B2B-Optimized Year in Review
The organization needed a branded piece of content that was optimized for business development. I was tasked with creating an annual report that highlighted the accomplishments of NSTXL, as well as all owned brands, and highlighted our services to our targets.
To meet the various needs of this piece, I created a Year in Review "magazine" that served as both an annual report and a branded brochure. With sleek and modern design and easy-to-read case studies and program summaries, this piece exceeded the expectations of our leadership, proving invaluable in business development meetings and garnering over 1,000 views, both digitally and in print.
The cover page sets the tone with a striking visual design paired with a concise, compelling headline that immediately grabs the reader’s attention. By combining bold design with a clear message, it serves as a gateway that draws readers in, ensuring they are engaged from the very first glance.
On the organization mission page, I translated complex organizational goals into clear, relatable messaging that resonates with both emotional and logical appeals. The clean layout and strategic use of visuals reinforced the message, creating a cohesive experience that helped readers understand and connect with the mission on a deeper level.
For the S2MARTS OTA page, I crafted detailed yet digestible copy that highlights the unique value proposition of the service, while maintaining a strong, customer-centric focus. The design complemented the content by organizing technical details into digestible sections, improving clarity and making the page more accessible to both experts and newcomers.
The CTA page was designed with both urgency and clarity in mind, ensuring that the call to action stood out while aligning with the overall message. I utilized persuasive language and intuitive design to guide readers seamlessly toward taking action, resulting in higher conversion rates and a stronger connection between the brand and the audience.
